Solid Upskill
Business Strategy | Growth | Website
Overview
Client: Madhav Agrawal, Founder of Solid Upskill
Client Background: Madhav is a highly experienced data analyst (IIT Delhi alum, 5+ years at top companies) specializing in data handling, analysis, and AI/ML. He transitioned from corporate life to launch Solid Upskill, offering offline data analytics courses with SQL.
Objectives
- Brand Launch: Establish a strong brand identity to differentiate Solid Upskill in a competitive market.
- Go-To-Market Strategy (GTM): A defined plan to reach and engage his target audience of aspiring data analysts.
- Online Presence & Sales: Design a user-friendly and intuitive website to effectively showcase his courses, handle enrollment and payments, and integrate with a learning management system (LMS).
Solutions Provided
- Business Strategy: I worked with Madhav to position Solid Upskill as a premium provider of practical, career-focused data analytics training, leveraging his impressive background. Also helped with Visual Brand styling and consistency throughout all online channels.
- GTM Strategy: Defined the ideal student profile (working professionals, career changers, etc.) to focus marketing efforts. Recommended a mix of online channels (social media, content marketing, videos) and offline tactics (partnerships with local tech communities/companies, active participation at istart Nest Kota, workshops) to reach the target audience.
- Website Design & Development:
– Unique Landing Page Design
– All secondary Pages + e-commerce essential pages
– Course Page with detailed course description
– Seamless Enrollment Flow with a secure payment gateway.
– Sticky chat widget for quick communication and to reduce dropoff.
– Integrated Graphy as the LMS for future prospects of selling course online
– Conversion Optimization by implementing calls-to-action (CTAs) and lead capture forms to maximize enrollments.
Design Review
Clear and concise messaging that highlights the Madhav’s Background and expertise.
Engaging visuals and custom illustrations that creates an emotional connection with the target audience.
Prominent call-to-actions that encourage users to sign up and enrol.
- An interactive flow for collecting necessary information and help them successfully enroll and pay even through the convenience of UPI.
