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Sarthak Mittal

YourLiveStreaming.com

Product Strategy | Growth | Website | Communication

Overview

YourLiveStreaming LLC, a US-based company, is a leading provider of live streaming solutions. By leveraging WebRTC technology and Amazon EC2 servers for scaling, YourLiveStreaming delivers seamless, near-zero latency streaming experiences for a diverse clientele, ranging from independent artists and musicians to educational institutions and NGOs. helping them to connect with their audiences in real time through high-quality video broadcasts.

Objectives

While working to grow the digital agency BiznessPros LLC, We (I, Rishab (CTO) and Antoinette (CEO)) recognized the challenges faced by independent artists and institutions during the 2020 lockdowns. We saw an opportunity to create a solution that would enable them to continue connecting with their audiences through live streaming.

The project aimed to deliver:

  • High-Quality, affordable and scalable Live Streaming Platform
  • A Customizable, user-friendly frontend website serving as both a marketing hub for the company and a hosting platform for individual, customizable event pages.
  • Integrated Paywall enabling event organizers to monetize their live streams through ticket sales or pay-per-view options.
  • Interactive Chat Box for audience engagement and community building by allowing viewers to interact with the streamer in real-time.

My Work Involved:
Product Strategy | User Research and GTM Strategy | Feedback and Iteration of Backend Product | Design and Development of marketing website and landing pages | Cross-Functional Communication

Market Assessment and Go-To-Market approach

  • Direct Outreach: Engaging with past client at the agency, potential new clients through marketing campaigns and direct sales efforts.
  • Strategic Partnerships: Collaborating with artists, institutions, and event organizers to expand the platform’s reach and showcase its capabilities.
  • Flexible Pricing: Offering customized pricing options based on event scale and client needs, making the platform accessible.

Technical Specifications - The Backend Story

  • WebRTC Technology is a protocol that enables real-time communication, ensuring near-zero latency and lag-free streaming.
  • Amazon EC2 Servers for our platform to handle high traffic volumes and deliver consistent performance during large-scale live events.
  • Inplayer Paywall for ticket Sales
  • Cbox Chat add-on for engagement
  • OBS Software and High Quality Cameras for streaming from the event’s location
  •  The company’s  website and individual event pages are built on WordPress, allowing for easy customization and seamless integration of the platform’s live streaming features.

Product Strategy - Towards Product Led Growth

YourLiveStreaming’s product strategy centers on product-led growth, where the product itself serves as the primary driver of customer acquisition, conversion, and expansion. This approach emphasizes delivering an exceptional user experience that encourages organic adoption and word-of-mouth marketing.

Results/ Showcase and References

  • 30+ Successful Live Streams: The platform has facilitated the seamless streaming of numerous high-profile events.
  • 10,000+ Engaged Viewers: Live streams have attracted substantial viewership, demonstrating the platform’s ability to scale.
  • Positive Client Feedback: Clients commend the platform’s reliability, ease of use, and positive impact on their events and organizations.
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